We are representing over 30,000 parents that want to see Sesame Street incorporate breastfeeding into their show .
The children’s educational program in the 1970s and 1980s highlighted breastfeeding, and depicted it as a healthy normal way for a mother to feed her baby.
In the 1990s all breastfeeding images were removed and only bottle feeding was depicted as nourishment for a child.
Why does this matter?
Because breastfeeding is a natural and and healthy way to feed a child. Sesame Street is known for their wonderful educational programming that will prepare children for the future.
If we are constantly showing images of only bottle feeding as a way of nourishing a child, and neglecting breastfeeding, we are doing a disservice to our children and their future offspring.
Both bottle feeding and breastfeeding should be equally given air time, and explain that both are means to feed a baby.
The American Academy of Pediatrics (AAP) believes that breastfeeding is the optimal source of nutrition through the first year of life. We recommend exclusively breastfeeding for a minimum of four months but preferably for six months, and then gradually adding solid foods while continuing breastfeeding until at least the baby’s first birthday. Thereafter, breastfeeding can be continued for as long as both mother and baby desire it.
Breastfeeding is the normal way of providing young infants with the nutrients they need for healthy growth and development. Virtually all mothers can breastfeed, provided they have accurate information, and the support of their family, the health care system and society at large.
Colostrum, the yellowish, sticky breast milk produced at the end of pregnancy, is recommended by WHO as the perfect food for the newborn, and feeding should be initiated within the first hour after birth.
Exclusive breastfeeding is recommended up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond.